Swatch apologises for 'slanted eyes' ad after uproar in China

Swiss watchmaker Swatch has apologised and pulled an ad featuring a model pulling the corners of his eyes, after the image prompted uproar among Chinese social media users.

Critics said the pose resembled the racist "slanted eye" historically used to mock Asians.

Calls for a boycott of Swatch products grew on Chinese social media as the ad went viral.

Swatch said it had "taken note of the recent concerns regarding the portrayal of a model".